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(Blog) — SEO & GEO · 3 min read

What is GEO — and how do you get recommended by ChatGPT?

More and more people no longer only search on Google — they simply ask ChatGPT, Claude or Perplexity: “Which marketing agency in Brussels is good?” Is your business mentioned? That is what GEO is about.

GEO in one sentence

GEO stands for Generative Engine Optimisation: shaping your website and online presence so AI assistants understand, trust and recommend your business.

Why GEO matters now

An AI assistant does not give ten links but one answer with a few names. If you are not in it, you do not exist for that customer. Businesses that start early gain a clear lead.

How AI picks businesses

AI models rely on information they can find and verify online. The clearer and more consistent your details — who you are, what you do, where and for whom — the more likely you are to be mentioned.

Trust matters too: reviews, mentions on other websites and a professional, up-to-date site.

5 steps to get recommended

1. Clear facts. State plainly what you do, for whom and where.

2. Structured data. Schema markup tells search engines and AI exactly who you are, your address, services and FAQ.

3. An llms.txt file. A summary of your site written for AI models.

4. Answer questions. FAQs and blog posts answer the questions people ask AI.

5. Consistency everywhere. Same name, address and description on your site, Google Business Profile and social media.

SEO and GEO go together

GEO does not replace SEO — it builds on it. A fast, well-structured site with strong content ranks on Google and is better understood by AI. That is why we combine both in our SEO & GEO work.

Want to know how visible your business is in AI answers? Call 0483 62 04 12 for a free check.

Frequently asked questions

Does GEO work for small businesses?

Yes. Local businesses with clear information have a good chance of being mentioned.

Is GEO the same as SEO?

No, but they reinforce each other. SEO targets Google, GEO targets AI assistants.

How fast does GEO work?

AI models are updated regularly; expect a few weeks to a few months.

Do you already have a brand identity?

Let’s brainstorm together on how to bring your brand to your end customer — online and offline.

Let’s talk.

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